As we get ready to make our final pitch presentations, I am thinking more about how to get the word out there that, such a site exists. I think I will go the tried and tested celebrity endorsement way. But, the twist is, I’d have to get celebrities who will make sense to my target audience.
For the diaspora, Indians who have are associated with popular culture score big. So actors on American TV are highly desirable celebrities for endorsements. I am thinking of someone like Kunal Nayyar, the actor who plays Rajesh Koothrappali in the popular sitcom The Big Bang Theory. Nayyar has 766,364 followers on twitter and is popular with college students as well as professionals. He is my perfect sneezer. First I would approach him for an interview, now that will provide original content for my site, and then after I have got their interview I will get them to Tweet about their interview appearing on my site. Good idea to get get some traffic. Also, there is no reason why I can’t do the interview considering I have the requisite journalistic experience to do it.
In fact in the first few months I should have frequent interviews with other Indian-Americans who come on TV. Potential personalities I can feature- Asif Mandavi from the Daily Show, Dev Patel of Slumdog Millionaire and Newsroom, comedian like Russel Peters and a few not so mainstream personalities like stand-up comic Hari Kondabolu. Also curating news on these celebrities will be good content for the site.