Last week, I came across this interesting piece of news about the apparel brand Gap using an Indian Sikh man as thier model. The image which may have gone unnoticed otherwise, came in focus due the certain racial comments and acts of vandalism that ensued.
I have never faced any instances of racism here, but then again, a small college town with more liberal minded people may be an outlier. But this is the exact sort of story that I my target audience will be interested in. To confirm my news judgement, I posted the story on facebook. I have friends from both India and America on my list. But the ones who reacted toe story, either in terms of like or shares are friends who have studied here and are now working in America.
In fact this news gathered momentum through the social media when people retweeted and shared the picture. But to stay on top with such news, I have to follow people who already are cued into the diaspora as a beat. I have started following Arsalan Iftikhar. who posted this picture first.