Google Alerts, Not Enough

As I look more into the target audience and how they access news, someone asked, is my site going to be like Google Alert, or is it going to be any different.

Google Alerts, as the website explains are emails sent to us when Google finds new results that matches our area of interest. For example if I’m interested to know about any developments on the Mumbai building collapse, and sign up for the alert service, Google will pull up web pages, newspaper articles, or blogs  that match my search term.

But, the problem I see with Google Alerts is that, its scope is too vast. The diaspora, need to create a bunch of alerts to keep up with the news, for simply signing up for alerts on “India” are going to give them far too many updates everyday. Moreover not all users may not be very good with “what to look for” and sign up for the alerts accordingly. Hence the role of an aggregator who will also act as a gate keeper is very important here.


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